For cannabis brands outside the Land of Lincoln, a market set to blow past the $1B mark again in 2021 makes for an obvious expansion opportunity.
Read More
Is delta-8 legal? (...or delta-10? delta-7? delta-10? THC-O-acetate?) Should cannabis brands foray into the isomers market*? Is delta-8 hurting dispensary sales?
Read More
Premium positioning can enable higher prices and greater margin, disrupt categories, and take market share. Cannabis is no exception.
Read More
How have brands like Raisin Bran, Del Monte, and Heinz Ketchup survived?
Read More
What is playing out in the market that merits careful attention is a crisis that mainstream brand owners try desperately to avoid.
Read More
The consumer who uses CBD for exercise recovery is excited by the investment of big food and drink brands in the market.
Read More
For men already finding it hard to reach out, social isolation during lockdowns has made this even harder for most.
Read More
Dubbed by some as ‘Coronasomnia’, observers have found evidence of sleep disorders occurring around the world due to the pandemic.
Read More
The pandemic has forced behavior changes impossible to miss such as shopping habits (at right) but the impact on our mental wellbeing goes mostly unseen.
Read More
The findings from High Yield’s consumer research have shone a spotlight on how the CBD industry continues to thrive.
Read More
With a glut of brands and a few bad actors, it’s little wonder that shoppers have been left feeling confused and overwhelmed.
Read More
Digital asset management for cannabis is in its infancy as are, relatively speaking, many e-commerce (or “clicks-to-bricks”) software solutions.
Read More
