2021 CBD CONSUMER INSIGHTS REPORTS
The report series draws from an online survey of 35,000 US adults including 4,000+ current CBD consumers on in-depth usage, psychographics, the path to purchase, and other critical data points.
The reports fall into one of the following two classes:
CONSUMER DATA INCLUDED
Category reports
TREnd reports
Deep dives made possible by data from 1000s of current consumers. Each title uncovers actionable insights on topics such as:
Market drivers and obstacles
Segments of current and future consumers
Key product attributes
Beverages
Including all non-alcoholic drinks infused with CBD other than tea and coffee beverages. The latter will be explored in a subsequent report in 2021.
Supplements
Including gummies, oils and tinctures, sprays, capsules, sublingual, and other emerging formats.
Including creams and rubs, patches, bath and shower, beauty and skincare, and more.
Trend Reports identify microcommunities and niches for growth. The reports focus on trends driven by a specific consumer segment:
Implications for the future
Impact on CBD consumers
Commentary and data visualizations
“CBD Newbies”: Understanding the who, what, and why of today’s new CBD consumer.
“Sporting Switchers” - Uncovering insights on consumers using CBD pre-, post-, and during sports and workouts.
“Sheep Counters” - Taking a fresh look at CBD as a sleep aid and solution for restlessness.
Flexible options
Pay only for the data you need and the insights critical to your business.
DATA BOOKS
Curate the data tables most important to your business. Purchase cross-tabs customized to you, no strings attached.
CONSULTANT ACCESS
Extend your team to an “on-demand” consultant from High Yield. Maximize your investment with support customized to your needs.